Business Challenge:
Bring Millennials into the garden-care category and grow the user base.
Bring Millennials into the garden-care category and grow the user base.
Insight:
Using connectivity we can help Millennials with plant-care to bring personality into the garden-care market.
Using connectivity we can help Millennials with plant-care to bring personality into the garden-care market.
Solution:
Sprucely, a connected plant sensor that measures moisture, feed level and sunlight to give users feedback on what their plants need.
Everything will be delivered with personality and joy, rather than nagging and reminders. The solution forms the basis of moving towards talking with plants in the future as voice technology evolves.
Sprucely, a connected plant sensor that measures moisture, feed level and sunlight to give users feedback on what their plants need.
Everything will be delivered with personality and joy, rather than nagging and reminders. The solution forms the basis of moving towards talking with plants in the future as voice technology evolves.
Creators Role:
Workshop facilitation, strategy for product implementation and research and development toward the solution at scale.
Workshop facilitation, strategy for product implementation and research and development toward the solution at scale.
